A region-wide agribusiness market-matching forum gathered some 50 participants of municipal agriculturists and agribusiness coordinators in Ipil, Zamboanga Sibugay this week.

The activity spearheaded by the Department of Agriculture IX - Agribusiness and Marketing Assistance Division (AMAD) aims to gather information on the volume of the production of a certain commodity/product the municipality has to create a data base so that the department can direct any buyer to “where to buy what”.

AMAD Supervising Agriculturist Marissa Mohammad explained that AMAD assists in selling the product/s of the farmer/s. She said, “for as long as we are informed ahead of time that there will be a harvest and this is the certain volume, we will look for a buyer for that. That is why we have to know your main product in your municipality and the volume you can produce per harvest. This is in preparation of our new program named ASPIRE”.

Mohammad presented the Agribusiness Support for Promotion and Investment in Regional Exposition (ASPIRE). This is a program, with the Regional Field Office AMADs as lead implementing units in partnership with Department of Trade and Industry (DTI), Philippine Chamber of Commerce and Industry (PCCI) and other private sector industry groups. It aims to promote regional priority commodities, and agri/fishery-based products to showcase strong backward linkages with farmers and fisherfolk. Also, to develop the capacity of local farmers/fisherfolks and MSMEs to optimize market opportunities; advocate investment opportunities to encourage agribusiness investments and to build strong partnerships and convergence with other government and private sector industry groups.

DA invited Prof. Florenchita R. Somblingo from Western Mindanao State University, College of Agriculture-Agribusiness Department to talk about Market Matching: Its Importance, Techniques and Concerns.

During the workshop, participants were tasked to identify at least 5 major products in their municipality and the number of volume per harvest.

Ferdinand Gamorot, AMAD Chief stressed that agribusiness coordination meeting activities seek to gather and update the different agri-business related activities in every municipality which DA-AMAD may possibly assist.

A similar event was also conducted in Pagadian City that discussed the Priority Agribusiness Activities by the city/municipal local government units with over 70 agriculturists and agribusiness coordinators in attendance. (M.Daguro/DA9)

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