XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX DA 9 launches BROWN4good Challenge
(L-R)Dipolog City Mayor Darel Dexter T. Uy, Vice-Mayor Horacio B. Velasco, Provincial Agriculturist Celsa Gayapa, DA Regional Information Officer Maria Melba B. Wee, and City Agriculturist Jose Kerr Porlas pledged to consume brown rice and other staple food aside from white rice during the BROWN4good launching in Dipolog City on August 30, 2016.

“We will support the BROWN4good Challenge because this project brings goodness to the consumers, the farmers, and most of all it will help those who have less in life,” spurred Hon. Darel Dexter T. Uy, Mayor of Dipolog City, Zamboanga del Norte.
The BROWN4good Challenge was officially launched by the Department of Agriculture (DA) at the Boulevard, Dipolog City on August 31, 2016.


“Continuous consumption of brown rice helps reduce cancer incidences and heart diseases,” emphasized Ms. Maria Melba B. Wee, Department of Agriculture (DA) Regional Information Officer. “Since it is unpolished, it is rich in fiber. It lowers the risk of developing diabetes, it lowers cholesterol, and it prevents weight gain.”
“To join the challenge, just post a photo of your brown rice meal on Facebook, Twitter, on Instagram. Caption it with #BROWN4good #region9 and challenge as many friends as you can.”
“Joining the BROWN4good Challenge is not only beneficial to our health but also beneficial to our community. Every hashtag is equivalent to 100 grams of brown rice. If we can generate 50, 000 hashtags, we produce 5, 000 kilograms of brown rice to be donated to those who have less in life.”
Moreover, Ms. Wee also discussed the Maunlad na Agrikultura sa Nayon (MANA) project. She stressed that the project is initially focusing on food security and self sufficiency as among the priority thrusts of President –elect Rodrigo R. Duterte.
The launching gained full support from the Local Government Unit (LGU) and partner agencies. Present during the event were City Mayor,Darel Dexter T. Uy giving his full support. Vice- Mayor, Horacio B. Velasco, Councilor and Committee Chair on Agriculture Marnard Baes, DepEd Superintendent, Becky Perez, Zamboanga del Norte APCO, Ana Aying, Provincial Agriculturist, Ms. Celsa S. Gayapa, City Agriculturist, Jose Kerr Porlas and Rice Banner Representative, Ralph Ceniza.
Highlighting the launching are the Ceremonial Gong – banging, Pangasi – Sipping and commitment signing were performed by the officials to boost advocacy for brown rice consumption.
The activity concluded with a boodle feast of brown rice, grilled fish and pork set on a 16-meter long table enjoyed by 300 people.
To intensify the campaign, a press conference was also capped at Mibang Hotel where a number of media practitioners came. (ICabeguin/DA9)

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