Participants to the 2016 Regional Food Terminal Summit

Currently, 67 Food Terminals (FT) are operational in Region 9; 23 in Zamboanga del Sur, 25 in Zamboanga del Norte, 8 in Zamboanga Sibugay , 3 in Isabela City and 8 in Zamboanga City.
This year’s 5th Summit theme “Improving Food Accessibility through Market Linkages and Convergence” will strengthen the existence and sustain the food terminal in their respective area. As encouraged by Mr. Ferdinand Gamorot the Regional Focal person for Food Terminal project said that “one of the marching orders of Secretary Manny Piñol of the Department of Agriculture is to ensure the availability and affordability of food for Filipinos. This is where our Food Terminals would come in. We have a big contribution in ensuring not just available food but at the same time affordable for the consumers.”

With this challenge, the participants were imparted with additional knowledge on Market Linkage Establishment and Marketing Strategies for Food Terminal Projects (FTPs). Ms. Marissa Mohammad Supervising Agriculturist under Agri-Marketing Assistance Division (AMAD) emphasized the 4P elements in Marketing. These are Product, Price, Place and Promotion. She even mentioned of adding one more P that is indeed important in marketing that is the Person. Without the Person the marketing will not be facilitated.
The different food terminal operators were given a chance to share their experiences. Ms. Crisminda Tomarong from Mate, Titay Food Terminal who was once Gawad Saka Food Terminal National winner CY 2013 expressed her gratitude to DA for the project and the support extended to them. She even said “We took care of the equipment we received from DA and gave our best as a sign of our gratitude.”
Region 9 has produced 3 Gawad Saka Food Terminal national winners namely Rebokon FT in Dumingag (2011), Mate FT in Titay (2013) and Polanco FT (2014). For 2016, the Guban FT in Sirawai is one of the finalists for the national category and final evaluation will be on the 1st week of August.
All the operators were encouraged to participate in the yearly Search for Gawad Saka winners. Ms. Johnavi Geron from DA-AMAD gave the guidelines for the search that they can start preparing for it and join the 2017 search. The adjudged regional winner will receive P50,000 and national winner will get 350,000.
The participating operators were divided into groups according to the province they belong and one group for Zamboanga City. They were tasked to identify their respective Strengths, Weaknesses, Opportunities and Threats (SWOT) in their respective FTs and each group presented their output. (ytavellaneda/DA9)

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